30 January 2019
Xiaomi has seen excellent sales in India and has become the No. 1 smartphone brand in the country in 2018. According to a new report from Counterpoint Research, Xiaomi leads the Indian smartphone market in 2018 with highest ever shipments, followed by Samsung on the second spot. Chinse vendors Oppo, and Vivo are on the third and fourth place. Indian smartphone maker Micromax has emerged on the fifth spot.
The report states that, "India's overall mobile phone shipments grew 11 per cent and smartphone shipments grew 10 per cent with feature phones growing faster than smartphones (11 per cent). India was also the fastest-growing smartphone market in 2018 with an annual growth rate of 10 per cent."
Counterpoint states that Xiaomi has recorded its highest ever shipments in India in 2018. The company’s strong product portfolio, wide range of offerings and aggressive channel strategy has helped the Chinese smartphone manufacturer to gain market share in the country. The report states that "in 2018 Xiaomi has expanded its offline reach with an increased focus on its Mi preferred partners." Overall, Xiaomi's total market share has grown by 47% in 2018.
South Korean giant Samsung is on the second spot and has managed to grow faster than the overall smartphone market, the report adds. "It’s now aggressively upgrading its portfolio in key price tiers to regain market share. The upcoming launch of India-first M series is a positive step."
Chinese smartphone maker Vivo has also seen strong performance during 2018. Counterpoint states that the brand "remained strong as it streamlined its channel with its flagship V series doing well compared to previous years."
In the feature phone segment, Jio continued to dominate in the top spot in 2018, followed by Samsung, Itel, Nokia, and Lava. Overall 330 million phones were shipped in India in 2018, out of which 44% were smartphones and the rest were feature phones.
Karn Chauhan, Research Analyst at Counterpoint Research noted, "India is the second largest smartphone market in the world after China. It has just surpassed 430 million smartphone users. However, this accounts for just 45 per cent of the potential total addressable market for smartphones; India is underpenetrated relative to many other markets. This was one the key reasons for its growth in 2018 where not only new users shifted towards smartphones but there was a healthy upgrade within price tiers, especially from entry-level smartphones to the mid-tier segment."