06 February 2019
Xiaomi and Samsung have been at war to grab a bigger share in the Indian smartphone market. Xiaomi has been leading over the last few quarters, and now Samsung is trying to up the game by launching a number of new devices.
Counterpoint Research’s latest report shows Xiaomi was the leader in shipments in 2018 and saw a growth of 47% in the year. Samsung is on the second position, while OPPO, Vivo and Micromax make up the top five. The Indian market grew by 11% to 430 million smartphone customers and states that it can grow to about 1 billion in the future. Samsung still remains the leaded in the featurephone market, and saw a growth of 10% in shipments.
Hanish Bhatia, senior analyst, devices & ecosystem, Counterpoint Research, said a key reason for the growth of Chinese brands “is their affordable offerings with stand-out features, including strong design language and their ability to leverage deeper access to the Shenzhen-based manufacturing and supply chain ecosystem.”
“Chinese suppliers are now experts in hardware design, software and user interface integration,” he said. “They have built a robust original design manufacturer and supplier network. They’ve also achieved a certain level of product expertise while they scaled in China,” he said.
Indian home-grown mobile phone makers like Micromax, Lava, Karbonn, and Intex have been struggling to make a mark. Indian brands will had almost 50% of the total smartphone market share in 2014, now account for less than 9% of the market, while Chinese brands have grabbed 60% of the smartphone market.