15 February 2019
Chinese smartphone maker Oppo has surpassed Samsung to grab the number 1 position in the Thailand market in Q4, 2018, according to a new report from the data analytics firm Canalys.
Thailand is the second largest smartphone market in Southeast Asia, and it has seen a fall in shipments in Q4, 2018, after a steep decline in Q3 2018. The market saw shipments of 4.9 million units in Q4 2018, which accounts for a 13.6% fall year on year. The market saw a decline of 8.6% to 19.2 million units for the full year.
Oppo overtook Samsung for the first time to become the top smartphone vendor in the Thai market and shipped nearly 1.1 million smartphones to take a 22.2% market share. Oppo’s numbers don’t include Realme-branded devices. Nearly two-thirds of Oppo’s total shipments were made up of the A3, F7, and F9 handsets. Chinese smartphone makers Huawei and Vivo have 13.1% and 12.7%, share respectively in the market while Apple, is in fifth place.
Canalys forecasts that in 2019, the Thai market will see 4.1% year-on-year growth after its general election. This will help to improve major operators’ business outlook as well as increased investment from foreign mobile vendors in the market. Though 5G is not expected to roll out until late 2020, operators in the market will start to build consumer interest in technology upgrades, which will help in rebounding customer demand later in the year.