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Huawei targets 250m smartphone shipments in 2019

18 February 2019 4

Chinese smartphone maker Huawei is targeting shipments of 250 million smartphones in 2019, and 300 million by 2020. The smartphone maker toppled Apple from the second spot in 2018 and is reportedly planning to take the crown from Samsung, by becoming the world’s biggest smartphone maker this year.

Despite facing a number of hardships last year, Huawei has seen record shipments and says it hopes to see record growth in the current year as well. The company is giving tough competition to smartphone makers in China, as its hold in the foreign markets is under duress.

Huawei’s CEO has stated that the company will have to spend billions of dollars over the next couple of years in a bid to recover its goodwill. The company is in the middle of the on-going US-China trade war and has still managed to report impressive numbers in terms of smartphone shipments in 2018. Huawei’s CEO of Consumer Business, Yu Chengdong, has revealed that the company shipped a record 206 million mobile phones in the year 2018.

A latest IDC report, reveals that Samsung still ranks number 1 with 20.8% market share, followed by Apple which has a 14.9% market share, and Huawei is just behind with 12% share.

Huawei has internally set a goal of shipping 250 million smartphones in 2019 which will account for 21% of the smartphone market, and 300 million units shipped in 2020. Samsung and Apple have both seen a drop in its smartphone shipments in 2018, while Huawei is on a growing streak in the falling smartphone market. Samsung's share has fallen by 8% with 292m units shipped while Apple's shipments have fallen by 3.2% to 208 million units. In the Chinese smartphone market, Huawei currently holds the top spot with a 26.4% market share, followed by Oppo, Vivo, Xiaomi, and Apple.


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