25 February 2019
HTC has been seeing a decline in its fortunes over the past few years. The company had reached its peak in 2011 and held a very respectable 8.8% share of the global smartphone market, however, since then the company has seen seven consecutive years of declining sales and it seems that it will continue its downward streak in 2019 for the eighth consecutive year.
The company has been posting its monthly revenues, and for January 2019, HTC’s revenues totaled $32.7 million, which is a 70.46% decline from the same period last year where it earned $110 million revenue. The number is also a month-on-month decline of 25.63%, as it had $44 million revenue in December 2018.
HTC has stated that the company will be working on grabbing its market share by launching high-end flagships and mid-range smartphones, which usually has higher profit margins. However, the company will have to release an impressive range of devices to garner user interest and regain its lost market share. January 2019 has been the company’s worst month since it went public back in 2003 and it’s unlikely that the month of February will see an improvement for the company. The company has stated that it plans to stay in the smartphone business and launch new handsets for its consumers.
The company faces tough competition from Samsung, Apple, Google, Huawei as well as Chinese smartphone makers like Xiaomi, Vivo, among others. HTC would need to present something really unique and innovative to get back its customers.