31 October 2019
Apple’s HomePod has seen a growth of almost 50% QoQ for the holiday season, according to a new report. The entire category saw growth in the holiday quarter and shipped around 40 million units in Q4 2018. Overall smart speaker shipments reached 86.2 million in 2018.
HomePod had captured about 6% of the smart speaker market, according to Strategy Analytics. The latest report by the market research firm states that HomePod sales grew 45% for the 2018 holiday quarter compared with Q3, when it sold 1.6 million units. Apple’s smart speaker saw a slightly lower 4% market share in Q4, 2018 in comparison.
Overall, the smart speaker market saw sales of 38.5 million units in the quarter, which is an almost 100% YoY growth. Amazon Echo remains the leader in the category, with Google in second place. Amazon saw a 93% quarter on quarter growth, while Google saw a 121% growth in the quarter.
The report states, “Global smart speaker shipments climbed 95% year-over-year in Q4 2018 to reach 38.5 million units and push full-year shipments to more than 86 million. Amazon continues to be the worldwide leader for smart speaker shipments and has managed to grow share for consecutive quarters. Google also had a strong quarter and closed the gap further on Amazon”.
Apple’s HomePod is priced at $349 which makes it significantly more expensive than either Amazon Echo Dot or Google Home Mini models. The company still lags behind its competitors due to its higher price, lack of availability in a number of markets, as well as Siri’s shortcomings. The company has been thinking of launching a low-cost variant of the HomePod as well.
"Amazon and Google both have broad model line-ups, ranging from basic to high-end, with even more variants from Amazon. Apple of course has only its premium-priced HomePod, and likely won't gain significant share until it offers an entry-level product closer to Echo Dot and Home mini," CIRP co-founder Josh Lowitz said last month.