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Apple Watch captures 51% of market share in Q4,18: Report

28 February 2019 3

Apple watch has become a market leader, according to the latest report by Strategy Analytics. The global smartwatch shipments grew an impressive 56% annually to reach a record 18 million units in the quarter. Apple Watch grabbed 51% of the global smartwatch market share followed by Samsung on the second place, overtaking Fitbit and Garmin.

Apple remains the leader in the segment in spite of a decline in market share from 67% to 51% year-over-year. Apple shipped 9.2 million Apple Watch units globally in the last calendar quarter of 2018, which is up 18% from 7.8 million units in the year-ago quarter. Samsung shipped 2.4 million units for a 13.2% market share.

Fitbit fell to third place in the Q4, 2018, followed by Garmin which shipped 1.1 million units shipped in Q4, 2018.

Steven Waltzer, Industry Analyst at Strategy Analytics, said, “Global smartwatch shipments grew an impressive 56 percent annually from 11.6 million units in Q4 2017 to a record 18.2 million in Q4 2018. Global smartwatch shipments hit an all-time high of 45.0 million units in full-year 2018. Smartwatch growth is soaring, as consumers seek to accessorize their smartphones and bring digital connectivity to their wrists.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Apple shipped 9.2 million smartwatches worldwide in Q4 2018, rising 18 percent from 7.8 million units in Q4 2017. Apple’s global smartwatch marketshare slipped to 51 percent this quarter, down from 67 percent a year ago. Apple Watch is losing marketshare to Samsung and Fitbit, whose rival smartwatch portfolios and retail presence have improved significantly in the past year.”

Steven Waltzer, Industry Analyst at Strategy Analytics, added, “Samsung shipped 2.4 million smartwatches worldwide and captured 13 percent global smartwatch marketshare in Q4 2018, rising strongly from 5 percent marketshare a year ago. Samsung is once again the world’s second largest smartwatch brand. Its new Galaxy Watch proved popular in North America and Asia. Samsung has a good pipeline of new models for 2019, such as the innovative Galaxy Watch Active with blood-pressure tracking, and Samsung should perform well this year.”



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