26 April 2019
Spotify which made its way to India last week has already hit 1 million users which includes both paid and free customers. Billboard had reported the company as saying and a Spotify representative has also confirmed the same.
Spotify was officially launched in the country on 27 February even though Warner music group had filed an injunction looking to stop Spotify from launching in India with Warner/Chappell music publishing.
Spotify is offering subscription plans starting at Rs 119 with its premium service available for free for 30 days. In addition, Spotify is also offering a variety of other billing plans, including single-day access plans, pre-paid plans for 3 months to a year, and also give students a 50% discount.
Spotify has stated that they don’t usually release such early numbers, so it is not known whether this is the fastest market to have reached a million-user base. India has a 1.30 billion population, and only 150 million people are subscribed to music streaming services, according to a report by Deloitte and IMI study. The report reveals that less than 1% pay for music streaming services and nearly 14% of users have subscription plans bundled with their network plans.
In India, Spotify competes with Apple Music, Amazon Music, and Gaana among others. Google Music Play has been unable to make its mark among Indian users.