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CMR Report: 89% of Indian smartphone buyers prioritise camera as top specification

12 March 2019 3

2019 may be the year of the foldable smartphone, but a good camera still tops the list when it comes to consumers choosing smartphones. According to a report by CyberMedia Research (CMR), 89% of consumers prioritise the camera as their top specification. This isn’t too surprising considering the fact that smartphones have almost replaced digital cameras in this day and age. ‘

The report concludes that the camera of a smartphone is the top specification which is considered when purchasing a phone. Following this, 87% opted for battery life, 79% for RAM and 72% for internal storage. Buyers preferences are still mainly driven by the overall quality of the product. The report discloses that 92% of the buyers look for overall quality while 90% are in search of product performance. Following this, 82% prefer device aesthetics while 76% factor in after-sale service. Narinder Kumar, Lead Analyst-IIG, CMR said that:

Indian consumers, especially post-millennials and Gen-Z are very demanding. For them, product design, quality, and overall value for money are of critical importance.

To place things in context, the survey covered eight major cities in India and was conducted on the youth of today, between the ages of 15 and 30. When it comes to smartphone manufacturers and the Indian public, it seems most of the public’s trust laid with Realme, Xiaomi and Samsung.

Do you feel that this gives a true indication of your interest in smartphones taking into account the Indian smartphone market? Let us know what you think in the comments section below!


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