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Global app revenue hits $19.5b in Q1, 2019: Report

16 April 2019 4

Globally people spent $19.5 billion on the Apple App Store and Google Play in Q1 2019, according to a new report by mobile app intelligence firm Sensor Tower. The number is a 16.9% year-over-year increase from Q1 2018 which saw a combined sale of $16.7 billion. The amount includes in-app purchases, subscriptions and premium apps.

The report reveals that dating app Tinder beat streaming service Netflix as the top revenue earner in the quarter. Facebook's WhatsApp and Messenger were the most installed apps respectively, while TikTok was the third most installed app globally during Q1 of 2019 across the App Store and Google Play.

Google Play accounted for nearly 74% of the 28.1 billion first-time app installs in Q1 of 2019. Apple’s App Store's total installs reached 7.4 billion in Q1, which is a 4.7% decline from Q1, 2018. The decline in app store installs could be attributed to reduced installs in China due to a government pause on mobile game certification, according to sensor tower.

"Apple's App Store accounted for around 64 per cent of revenue generated by the two stores last quarter, with consumer spending on the platform totalling $12.4 billion globally," Randy Nelson, Sensor Tower's Head of Mobile Insights stated. "Google Play revenue grew 20.2 per cent YoY to $7.1 billion, about 57 per cent of the App Store's total, up from $5.9 billion in the first quarter of 2018," Nelson said.


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Global app revenue hits $19.5b in Q1, 2019: Report
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AbhayThakur
AbhayThakur

As expected, App Store is slightly on the lower side in terms of installs, which also resulted in lesser revenues, thanks to China government's new calling.

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