28 June 2019
Google has mainly been catering to the highest-end smartphone market segment with its flagship devices. However, this could all change as the company has decided to provide offerings in the mid-range market segment. This comes in the form and shape of the Pixel 3a and Pixel 3a XL. This could be the beginning of an entirely new series of mid-range smartphones by Google. The Pixel 3a and Pixel 3a XL were launched yesterday.
Courtesy of Android Police, we know that Google will extend the “a” series of smartphones to other smartphones and not limit it to the just the newly launched Pixel 3 a and Pixel 3a XL. While this may seem like a threat to its top line of smartphones, it’s actually not. In simple terms, Google is trying to regain some of its lost glory. While it’s simply too early to speculate, there’s a good chance that the company may launch the Pixel 4a and Pixel 4a XL in 2020. However, purchasing a mid-range smartphone from Google may involve sacrificing on some premium features in terms of functionality as well as build quality.
It’s clear that the company has made many compromises with its Pixel 3a. Some of these include a plastic body, no wireless charging, mid-range chipset, and of course, an inferior display. However, it is still affordable and the company will definitely find an audience for it.