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HTC may exit the Chinese smartphone market

13 May 2019 3

Taiwanese smartphone maker HTC has been facing a decline over the last few years. The company is reportedly now planning to quit the Chinese smartphone market.

Jingdong and Tmall are two of China's largest e-commerce sites in China, and the company is reportedly planning to stop selling its phones on them. HTC has stated that it is removing the phones "temporarily", however this hint at the tough times that the company is going through. HTC's own online store has most of the products out of stock including the HTC U11 and U11+.

In 2018, HTC had pulled out of the Indian smartphone market due to increased competition from Chinese smartphone makers like Xiaomi, Vivo, and OPPO. HTC’s market share accounted for less than 1% of the country's market share.

The company has also announced earlier this year, that it's creating the HTC 5G Hub which will help in bringing 5G into people's homes. However, there is no news as of now whether HTC plans to launch a 5G phone in the near future.

In a post on Chinese social network Weibo, HTC announced:

Due to the consideration of HTC China's long-term business strategy, we will temporarily close the HTC mobile phone Jingdong flagship store and Tmall flagship store. HTC smartphones and accessories can still be purchased through HTC Official Mall and HTC VIVE Flagship Store. We will continue to provide quality pre-sales and after-sales service as always.


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  • This story definitely underlines the D-Day for HTC in the Chinese market. It's amazing to see how other brands like Xiaomi, Oppo, Vivo, Huawei etc. have made life difficult for a company like HTC.

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