14 November 2019
A new report on Q2 2019 global smartphone market trends has been shared to offer some key takeaways about the brands and their shipments. According to Counterpoint’s research analysts, the overall smartphone shipment has declined 1% in Q2 2019, and the shipments fell to 360M during the quarter, making it the seventh consecutive quarter of decline.
But the combined global smartphone market share of Chinese majors Huawei, OPPO, Vivo, Xiaomi, and Realme reached 42% in Q2 2019, the highest it has ever been. According to analysts of the market research firm, the credit behind the success of Chinese brands goes to the "heavy marketing, faster portfolio refresh and high specifications at aggressive prices."
Another key takeaway is Realme has very swiftly made its place on the list of top 10 OEMs globally for the first time. It’s interesting to note that the company took only a year to achieve this feat. Counterpoint calls it one of the fastest ramp-ups. Its dedicated performance in India and expansion overseas helped to achieve this success.
Another key point to note from the report is that Apple iPhone shipments fell 11% and revenue fell 12% year-on-year, making it the third consecutive quarter of decline. To ramp up its sales, apple even announced price cuts for the iPhone XR in India and Chinese markets. The report notes that despite the decline, the sales of the iPhone are improving, thanks to buyback programs and other marketing stuffs.
Samsung grew 7.1% YoY, capturing over one-fifth of the global smartphone market share. Its flagship S series continued to do well. On the second position comes Huawei which grew 4.6% YoY. The US trade ban didn’t harm the company in Q2, but it’s expected that the real effect will be seen in Q3 2019.
Counterpoint believes the adoption of 5G in 2019 will help in compensating the decline. The report believes the 5G has a universal standard, which will make its expansion faster compared to 4G which was split between FDD-LTE and TD-LTE. These would be the carriers, subsidies, and OEMs that will help in expanding the reach of 5G across the world.