27 December 2019
Samsung is reportedly aiming to sell 6 million units of its first foldable phone in 2020 and for the same reason, it has asked its display division to increase the capacity as well. The number of Galaxy Fold units that Samsung has reportedly sold this year is 500,000 and the demand is still very high. Going by the report from ETNews, Samsung had first thought to increase the sales of Galaxy Fold in 2020 to 10 million but rather decided to set a goal of 6 million figure.
The demand for Galaxy Fold went high just after its re-launch and Samsung had to reportedly adjust the production so that the device could reach in more hands than the first release.
Samsung has received a great response so far from the end-users despite the hefty price and some initial issues. Samsung managed to tweak the design by improving a couple of things like the hinge area and extended the top protective layer which is advised not to be removed.
Looking at the high demand of the Galaxy Fold in the first year of its launch, Samsung predicts even higher demand the next year and that’s why the overall production is getting raised. This way, Samsung is thinking ahead and making sure that it doesn’t disappoint the prospective buyers.
While there’s one report on Samsung increasing the sale units of Galaxy Fold, there are several other reports stating the company is also preparing more foldable devices with different form factors and types. One is about launching a Mate X-style foldable phone and another is about the foldable phone that folds into a square.
Also, one report claims that Samsung’s next-gen foldable phone will be sold globally. Currently, the current generation foldable smartphone is available in only select markets like the United States, the United Kingdom, South Korea, and India. So, the next foldable device will reach more countries and hence more sales will happen.