14 November 2019
Google’s parent company Alphabet is reportedly in talks with Fitbit for a possible acquisition. There is no proof or enough substantiality that could lend some credibility to the report from Reuters but the rumor came in September stating Fitbit exploring a sale puts a strong inclination to the possibility.
Sources familiar with the matter convey that there is no certainty that the negotiations between Google and Fitbit will lead to any deal and the exact price could not be learned due to confidentiality.
Alphabet doesn’t have great luck when it comes to wearables. Its leading subsidiary Google that specializes in Internet-related services and products has gained immense success in the smartphone market with the help of machine learning and computational processing but it failed to attain the same success in the smart wearable market. Now, if the acquisition happens, it will unlock endless possibilities for the company. Fitbit has years of expertise in the fitness trackers’ market and Google may end up investing in the right harvest.
Speculations on Google working on Pixel Watch have been living on the internet for so long now but we didn’t note anything tangible. Google has been giving tough competition when it comes to smartphones but it is nowhere near to what its rivals offer in the wearables segment. Apple and Samsung offer affordable and advanced models and have a strong grip on the market. It is believed that the acquisition will kickstart things for Google from a level where many of its rivals are already staying and growing.
We can’t deduce the outcome of the deal. It is possible that Google may end up making its Fitbit-influenced smartwatches after the deal or it could just incorporate more fitness features into Wear OS.
It would be interesting to note what Google has planned for the smartwatch sector. Stay tuned while we connect you with the latest news.