11 November 2019
Nokia and Flipkart have reached a strategic partnership that grants Flipkart permission to introduce Nokia-branded smart TVs in India. Thus, Flipkart will develop, facilitate the manufacturing and distribute the Smart TVs while also managing the end-to-end market strategy. The whole process will be part of the ‘Make in India’ initiative and this will mark as Nokia’s entry into the television space in India, the market which is quite blooming.
Flipkart announced that the Nokia branded Smart TVs will feature sound systems from JBL for superior audio quality. Flipkart claims to have done consumer insight which helped it in knowing that the poor sound quality is one of the pain points that consumers experience in India. Thus, an initiative by HARMAN will help the e-commerce giant to amp up the sound quality.
The announcement doesn’t throw light on the details of these Smart TVs like how they are going to look, what features they will bring and what functions they will be capable of performing. While the details are untold, we can expect some great future coming out of this partnership. The TV sector in India is flourishing at a great pace and still welcomes new players to enter the tight crowd.
Recently, OnePlus entered the Smart TVs segment and now Nokia is increasing the competition as well. Nokia is a known brand in the tech industry this will help it in kick-starting things n a better way.
Mr. Vipul Mehrotra, Vice President, Nokia Brand Partnerships, said,
“We are delighted that Flipkart, the leading e-commerce company in the country, will bring the first-ever Nokia branded Smart TVs to India. Today marks the start of an exciting new chapter for the Nokia brand in a new category. And where better to start than in India, where our brand has been trusted for quality, design and reliability. Flipkart’s understanding of the needs and behaviors of Indian consumers, and the power of its reach, will help it make Nokia branded Smart TVs accessible and affordable to many.”
Flipkart says it will leverage consumer insights and feedback to strengthen its presence in the TV segment.