23 February 2021
Netflix, the on-demand video streaming service has shared the subscribers’ data in detail for the first time ever. In a new filing with the SEC (U.S. Securities and Exchange Commission), the service has disclosed the granular data that covers its revenue as well. The data is gathered from different regions for a better idea of the service’s popularity.
Netflix has shared the raw numbers of subscribers in the US and across the globe but for the first time ever, it is revealing detailed information on its subscriber base. The filing includes regional subscription and revenue numbers going back to 2017.
As evident from the report, Netflix now has 158 million paid subscribers across the world. The figure was also available in October so, this doesn’t come as a surprise but this is the granular data that you might be interested in knowing.
The major chunk of the subscribers which makes 67.1 million figures reside in the US and Canada. It has 47.4M subscribers in Europe, the Middle East, and Africa as well. It has made 29.4M subscribers in Latin America.
With such a massive base, the service is truly ahead of other competitors in the market. Needless to say, the service offers tough strife to those which have just entered or about to make a debut. While the numbers of on-demand video streaming services are growing, there is no one close to Netflix’s subscribers base.
However, Amazon Prime Video could steal some market share as the service is much cheaper and boasts almost 100 million subscribers as of 2019. A report from Forbes states this biggest competitor has the potential to even chip away the market share from Netflix. However, this is Netflix's original content that attracts the masses and helps the service to sustain better than anyone else.
Furthermore, Netflix has plans to invest heavily in making new original content. Earlier, the company announced it would spend up to $15 billion on content. So expect to see stiff competition ahead.
Also, it is apparent that more and more users are connecting more to web-based streaming services and apps on smartphones and tablets. And this demand will only give rise to further competition.
Interestingly, Netflix stock rose nearly 4% after investors got to know about the service’s global subscriber data.
It is obvious, with 158M subscribers recorded this year, Netflix is the world’s number one streaming service. As reported, as of the third quarter of 2019, Netflix reported a total of $5.24 billion in revenue. The figure increased from the same period in 2018—$4 billion in revenue.