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WhatsApp plans to go beyond just messaging, soon to introduce a calling "platform" for businesses

25 January 2016 0

We recently got to know that WhatsApp will share the information with the Facebook and also Whatsapp is dropping the annual subscription fee. Now, the question arises that from where the messaging app WhatsApp will get its revenue? The answer to this is now getting revealed as WhatsApp is slowly unwrapping up its plans. Reportedly, WhatsApp will rely on something else for revenue. This could include charging the businesses to use the app to talk to the customers. Well, the plan reminds us of Skype like services which is known as a great platform for businesses to chat or talk on professional matters.

This further suggests that something big is coming in next updates of WhatsApp. If the reports are to be believed then we will see the messaging app converting into a platform just as Facebook. WhatsApp’s founder Jan Koum said - “That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight.” He further confirmed that the new service will be introduced later this month.

A couple of days ago, Koum also said that the company would ditch the 99 cent fee as not every user has a credit or debit card to do online transactions.

If WhatsApp becomes a calling platform for businesses about then it could revolutionaries customer service as it is one of the biggest untapped opportunities in technology. Because turning a popular messaging app into portals could bring a great challenge for other available services.

It’s great to see messengers providing great potentials in the markets. They are not just the messaging apps but a more beyond that. They are now becoming a platform or a base of software where other services could also rely on and use them for their businesses. It seems like WhatsApp and Facebook are inspired by the WeChat, a Chinese app owned by internet giant Tencent. WeChat the popular messenger is also used to pay bills, make medical appointments, and check traffic.

To be more precise, Facebook, has even used this inspiration recently when it announced that the users can book Uber car journeys through its own app.

Such moves suggest that these messengers are not going to be what they are now. There are new possibilities ahead and we will witness great potentials from such messenger apps in the future.


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WhatsApp plans to go beyond just messaging, soon to introduce a calling "platform" for businesses
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