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Pebble hands over their business to FitBit, announces complete production halt

07 December 2016 3

Pebble, one of the most popular smartwatch manufacturers has now bid adieu to the industry and decided to no more launch any products up ahead. The company has now been acquired by FitBit, the American wearables manufacturer, the topmost in their league. Both the companies closed the deal today, where FitBit acquired all the assets, personnels and intellectual property related to software. The deal excludes the Pebble’s hardware products.

The reports had started pouring in since last week, which mentioned FitBit planning to acquire Pebble for about $40 million, which was followed today by the report that mentioned the cancellation of Time 2 and Core. In their official blogpost today, Pebble mentioned that they won’t be promoting, manufacturing or selling any devices henceforth. The prime reason for this acquisition is because Pebble has been struggling to stay afloat financially for the past year – which further delayed the Pebble Watch 2.

What does this mean for current Pebble users?

The Pebble devices will continue to work as normal, however, the functionality and support might reduce in the future. The warranty support is no longer being accepted or fulfilled for any of the Pebble gadget. Pebble watches which were purchased from retailers can be returned or exchanged based on the retailer’s return policies. Also, users who wish to replace accessories like charging cables or bands etc. can still purchase it from online retailers like Amazon, GadgetWraps, Clockwork Synery etc. For further details, visit this page.

Reaction from FitBit:

FitBit’s co-founder and CEO James Park is very excited about this new acquisition and said,

The company sees an opportunity to build on our strengths and extend our leadership position in the wearables category. With this acquisition, we’re well positioned to accelerate the expansion of our platform and ecosystem to make FitBit a vital part of daily life for a wider set of consumers.

The Pebble Team



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