06 December 2018
Microsoft has released Surface Go Holiday ad which takes a direct shot at Apple's iPad lineup. The new ad video is 30-seconds long and is available on YouTube. It is attempted at promoting the most affordable Surface notebook while trying to ridicule Apple for trying to compare iPad with a desktop.
The video starts by showing a girl with her grandmother who appears to be out for holiday shopping. Both pass through a Microsoft store where the girl stumbles upon the Surface Go. This is when she starts to sing to convince her grandmother to buy while telling her that iPad was fine until she was 6 years old. She goes on to say that since her dreams are big, she needs a real computer which is another shot at the iPad. The whole song is inspired by the popular Holiday song Grandma Got Run Over by a Reindeer which makes it fun and catchy.
This new Microsoft ad video is not exactly a surprise considering that Apple's recent iPad marketing campaigns have been about projecting it as a desktop replacement. One of its most popular campaigns has been "What's a computer?" where all the ads are about showing how an iPad as easy to carry while also being powerful enough to replace a Windows desktop.
The Microsoft Surface Go was unveiled earlier this year with a goal of taking on Apple's slightly cheaper iPads. It is available with a 10-inch display which is again in line with iPad's usual 9.7-inch form factor. It is powered by Intel 4415Y processor coupled with 4GB/8GB of RAM and 64GB/128GB storage space. It supports storage expansion via external hard disks and runs a fully-fledged Windows operating system. It starts at $399 which is again a competitive pricing when compared with iPads.