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Google Music business has just 15m subscribers

09 May 2019 3

Google's YouTube Music and Google Play Music subscriptions have not been able to add numbers and have been "essentially flat" over the past few months according to a new report. Music subscription service Spotify has hit 100 million paid customers, which the report stated that Google has just 15 - 16 million users as of now.

Google has stated that the subscription numbers and the reports of flat growth are inaccurate, and its combined subscribers to YouTube Premium and YouTube Music have gone up by 60 percent over last year. Google has been slowly shifting from Google Play Music to YouTube Music. It has recently added features like the ability to play locally-stored songs. Google’s YouTube service is an easy way for people to access music and music videos for free with Google's ads.

“Google’s paid music services have eclipsed 15 million subscribers, according to two people familiar with the numbers,” claimed a Bloomberg report. The post stated that it was “a milestone for a company that has struggled to build subscription media businesses”.

However, the Wall Street Journal stated, “Google’s subscription music services are struggling to grow, almost a year into a revamp of its flagship YouTube Music, according to people with knowledge of its user numbers. Subscriptions across Google’s paid music offerings have been essentially flat over the four most recent months of available data”.

Music Streaming services have gained a lot of popularity across the globe, with Spotify leading the business, followed by Apple Music. Google has still a long way to go, though its YouTube services remains a favorite for listeners.


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Join our community » Google Music business has just 15m subscribers
  • How just would it be to compare Spotify to YouTube Music in terms of sub base? The former has been there for more time than YouTube Music.

      • But if Google says that the YouTube Premium and YouTube Music combined subscribers have increased by nearly 60% over last year, they aren't talking about the numbers in millions. You know 60% can be any number if the base number isn't known.

          • And moreover, there are two contradictory reports, one from Bloomberg and the other from the WSJ. Both are unofficial statements, but Google talks about no particular number. Just percentages.

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