10 May 2019
Google's YouTube Music and Google Play Music subscriptions have not been able to add numbers and have been "essentially flat" over the past few months according to a new report. Music subscription service Spotify has hit 100 million paid customers, which the report stated that Google has just 15 - 16 million users as of now.
Google has stated that the subscription numbers and the reports of flat growth are inaccurate, and its combined subscribers to YouTube Premium and YouTube Music have gone up by 60 percent over last year. Google has been slowly shifting from Google Play Music to YouTube Music. It has recently added features like the ability to play locally-stored songs. Google’s YouTube service is an easy way for people to access music and music videos for free with Google's ads.
“Google’s paid music services have eclipsed 15 million subscribers, according to two people familiar with the numbers,” claimed a Bloomberg report. The post stated that it was “a milestone for a company that has struggled to build subscription media businesses”.
However, the Wall Street Journal stated, “Google’s subscription music services are struggling to grow, almost a year into a revamp of its flagship YouTube Music, according to people with knowledge of its user numbers. Subscriptions across Google’s paid music offerings have been essentially flat over the four most recent months of available data”.
Music Streaming services have gained a lot of popularity across the globe, with Spotify leading the business, followed by Apple Music. Google has still a long way to go, though its YouTube services remains a favorite for listeners.