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Sony unveils MASTER Series 8K LCD and 4K OLED TVs at CES 2019

08 January 2019 2

Sony has become the latest consumer electronics brand to unveil premium TVs at the ongoing CES 2019. It took the platform to take wraps off MASTER Series Z9G 8K LCD and A9G 4K OLED TVs. Both types of TVs come in different sizes and are packed with tons of features to make you feel tempted to get one of these.

The star of the show was Sony MASTER Series Z9G 8K LCD TVs which are top-of-the-line offerings. There are two models available in 85-inch and 98-inch sizes which means they are just insanely huge. The company is aiming to offer "super-large screen experience in the living room" with these offerings. It should be noted these are first Sony 8K TVs which makes sense considering competitors are releasing such products as well.

These TVs are powered by Picture Processor X1 Ultimate in combination with a proprietary algorithm to deliver premium visual quality even on such a huge viewing area. The team is making use of newly developed 8K X-Reality PRO technology to upscale any non-native 8K content which should result in a better and more accurately upscaled output. It further has 8K X-tended Dynamic Range PRO for better contrast, more brightness, and pitch blacks.

There are four front-facing speakers powered by Acoustic Multi-Audio with the goal of delivering a premium audio output experience. It even has a dedicated mode called TV Center Speaker Mode which works exactly what the name suggests. It means if a user has a home theater setup, this mode can be used to make the TV act as the central speaker. Other noteworthy features include X-Wide Angle, X-Motion Clarity, Netflix Calibrated Mode, IMAX Enhanced, Dolby Vision, and Android TV platform. And yes, these TVs will also support Apple AirPlay 2 and HomeKit for even smarter user experience.


As for Sony MASTER Series A9G 4K OLED TVs, these are powered by almost similar features as the 8K counterparts. The only major difference is in the display resolution and panel. These are available in 55-inch, 65-inch, and 77-inch display size options with 4K content upscaling functionality.

Sony is yet to reveal any details regarding the pricing or availability of these 8K and 4K TVs. We can expect such information to become public as and when they will be released in a particular market.


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