17 March 2019
Chinese phone maker OPPO has launched the OPPO F11 Pro and the F11 Android smartphones in the Indian market. The company is planning to launch a new line up of smartphones under a new sub-brand called ‘Reno’ in China very soon.
OPPO’s new ‘Reno’ line-up of devices will be officially unveiled on April 10. The line-up also gets a colourful new logo which hints that the phones will be primarily targeted towards the young audience in China. The existence of this new sub-brand was first revealed by OPPO’s Vice President Shen Yiren via his official Weibo account and was later shared by OPPO’s official Weibo account.
An official landing page for Oppo’s Reno brand is already online, though it doesn’t have any information about the smartphones that will be launched under the brand. The news about Reno comes just days after OPPO’s Shin Yiren had indicated that OPPO is working on a new flagship class device most likely the OPPO Find Z, which could be the successor to last year’s OPPO Find X. The upcoming smartphone ‘Find Z’ will be powered by the Qualcomm Snapdragon 855 SoC and will come with a 48MP camera with support for 10x hybrid zoom.
OPPO had successfully launched a sub-brand called Realme in India last year. It is unclear at this time whether OPPO has any plans to bring this new Reno sub-brand to India as well.