11 December 2019
Taking the full advantage of the IFA 2019 event, Amazon has made a significant expansion of its Fire TV hardware line. There are so many new products announced, including a next-generation Fire TV Cube, Fire TV Edition products like a soundbar from Anker among others, and yes its first OLED Fire TV Edition smart TV as well. A total of 20 Fire TV-branded deices were introduced at Europe’s biggest tech trade show. With the addition of a new TV, Amazon aims to take over your living room where you’re using its every product.
While announcing its new products at IFA, Amazon took pride in sharing that its Fire TV devices now have more than 37 million monthly active users globally. So the lineup does need an expansion to better understand the customers’ needs and offer them more options.
To start with, the new Fire TV Cube includes some significant upgrades over the first-gen device but looks identical in design. It brings the hands-free Fire TV experience which means it to be operated much more quickly than before. And, this has become possible by a usual processor upgrade and an addition of a new feature which Amazon likes to call “Local Voice Control.”
The Local Voice Control as the name implies operates locally and serves your commands without having to ask a more powerful server to help out. This means it reduces the round trip time and could execute four times as quickly. At the time of launch, the second-gen Fire TV Cube supports some most common commands like “scroll light,” “go home,” and so on.
Another enhancement is that the new Fire TV Cube supports more HDR standards, like HDR10 Plus on the top of the previous specs – 4K Ultra HD with support for HDR10. It also supports Dolby Vision and Dolby Atmos.
Interestingly, the new Fire TV Cube is tagged at the same price as the existing one, which is $119.99. It will ship on October 10th in the US, Canada, UK, and Germany, and on November 5th in Japan.
Talking about OLED Fire TV Edition, this product has been made in collaboration with German manufacturer Grundig. It comes in so many sizes; 32-inch, 40-inch, 43-inch, 49-inch, 55-inch, and 65-inch and supports HDR10+ and Dolby Vision. It comes with 8 built-in microphones that allow for hands-free Alexa voice control. There’s a version that excludes these microphones, apparently better for those who are concerned about security.
The price of Amazon’s first OLED Fire TV Edition starts at €239.99 and is already available for pre-order on Amazon.de.
Amazon has also launched a dozen of other Fire TV Edition products, out of which Nebula soundbar Fire TV Edition made by Anker catches the attention. This comes with an Alexa-powered voice-controlled remote controller which you can use to control both the soundbar and the connected TV using your voice. It comes with a 90-day trial to Amazon Music Unlimited.
The Nebula Soundbar Fire TV Edition is launching in the United States, Canada, the UK, and Germany. It’s available for pre-order today for $229.99 in the United States, $269.99 in Canada, £179.99 in the United Kingdom, and €209.99 in Germany. The shipping will begin on November 21.
Amazon also announced that it’s also working with top manufacturers like Skyworth, Arcelik, TPV, Compal, and others to deliver a broad lineup of Fire TV Edition smart TVs for its customers.