18 November 2019
OnePlus 7T series has a new advertisement and it stars the company’s ambassador Robert Downey Jr. The advertisement isn’t near to what OnePlus usually comes up for its smartphones.
It’s a low key promotion where you will watch Robert taking a break from his movie set and coming out in an empty street to enjoy his jam using the OnePlus 7T and the Bullets wired earphones. He is enjoying his time as no one is around but suddenly he catches the attention of a tour group who is filming with their OnePlus phones. By the way, all the tourists are carrying OnePus 7T series phones and the ad is deliberately focusing on the phones for some seconds and this particular scene looks terrible.
At last, all the tourists start dancing on the street as Robert connects his phone to the speaker.
The advertisement has nothing special but maybe it’s better than those cheesy flicks that OnePlus came with in the past. The ad doesn’t really project something about the phone but does highlight some features like 90Hz display, zoom, and battery capacity in particular throughout the video. The ad may also be reflecting the sound system of the phone as Robert jams and enjoys the audio.
OnePlus’ motto has been to offer the highest possible specifications at the lowest possible prices but with the OnePlus 7T Pro, this claim got somewhat weakened. But the price could have gone even higher if the company chose to add the IP certification for water resistance. Users have been demanding the feature but OnePlus has never made it available to its any phone due to the price it would need to pay to get the certification. While OnePlus manage to keep the price lower of its smartphones by cutting down a major feature of today, its move to rather pay to Hollywood’s most expensive actor doesn’t justify its reasoning behind the former. And this is where OnePlus’ own statements start to contradict.