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Michael Kors introduces Grayson and Sofie smartwatches at Baselworld 2017

23 March 2017 0

Where most of the smartphone manufacturers have stopped manufacturing new AW smartwatches and focused on making sportier and sturdier ones that do not need a smartphone to connect to, the fashion world has jumped in to fill the void. Michael Kors, one of the luxury smartwatch manufacturers has now introduced two new wearable smartwatches -- Grayson and Sofie.

The Grayson is targeted for men and sports an all-metal case with a rotating dial for scrolling through menus. The wearable will be available in gold, stainless steel, blue, and black ion-plate color variants along with four different watch band options.

The Sofie, on the other hand, is more feminine and geared towards women with a single button on the right side of the case without a rotating dial. The watch will be offered in eight plating and bracelet combinations with seven different watch bands available for the watch.

Both the smartwatches are powered by Android Wear 2.0 and a Snapdragon 2100 chipset and were unveiled at the Baselworld conference in Basel, Switzerland. The new smartwatches are available immediately at Michel Kors shops and select department stores with the prices starting from $350. In an email to Mashable, John Idol, Chairman, and CEO of Michael Kors, said.

Michael Kors is about glamour, personal style, and living a fast-paced, socially connected life. We looked at the market and saw a need for wearable technology that looks great and can be personalized to suit the lifestyles of our customers around the world. So we made the decision to offer glamorous, customizable smartwatches for women and sporty, stylish options for men, all with an emphasis on customization and social connectivity.

In addition to the wearable, the company also revealed its plans to update the Michael Kors Access app featured on its four existing Android Wear smartwatches. A "My Social' feature inside the new app will allow users to customize their watch faces using images pulled from their Instagram accounts. A simple authentication process will let users choose any photo to be uploaded on Instagram and then directly display it as the watch face.


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