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Facebook refocusing on friends and family rich newsfeed, fighting clickbait

12 January 2018 3

Social media giant Facebook is doing its best to fight spam and to make sure that Facebook becomes once again the family oriented platform that it once used to be. Now the platform is looking forward to making changes to fight spam and clickbait and to promote content from people you interact with rather than to promote brands, publishers that use the platform for reaching out to people.


Adam Mosseri who is Head of the News Feed mentions in a statement:

“With this update, we will also prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in the feed.”

He believes that these are the feed items that spark engagement, likes, shares, and comments on the platform. Facebook has been criticised a lot on spreading fake news and publishers posting content with clickbait intentions to drive traffic to their websites.

Mark Zuckerberg wants to make sure that such pages are moderated and as per the upcoming updates, pages and business would see their certain engagement go down. While Facebook believes this is the right thing to do at this point, the policy is still quite debatable and its long-term effects would only show its pros and cons.


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