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Apple takes a dig at the competitors over privacy

07 January 2019 4

Apple without being present at the CES this year has made itself noticed and how. The Cupertino based company has put up a giant multistorey billboard right next to the presentation area, taking a dig at the likes of Google, Amazon and other tech companies participating in the show.

Apple used the classic “What happens in Vegas, stays in Vegas” on the billboard stating “What happens on your iPhone, stays on your iPhone.” This wordplay from Apple takes a jibe on Android and Alexa among others over data privacy.

Google which is not launching any product during the event is also making its presence felt by showing off the smart capabilities of its products like the Google Assistant, smart home speakers etc. Ironically, Google’s banners have exactly the opposite color scheme than that of Apple ad.

Data privacy had been talking point entire last year, with Facebook leading the pack of culprits. Amazon’s Alexa was involved in a couple of privacy breach instances apart from a few companies like OnePlus and Blu were allegedly tracking user details. Google itself is known to store a lot of user data including location, audio etc. since its business model is entirely based on these statistics and user behavior predictions.

Apple has been on the other hand has been vocal about user privacy and has been at the loggerheads with the US federal agencies in recent past when it denied helping them to unlock terrorist suspect’s iPhone. Law enforcement agencies have been asking Apple to create a process to allow backdoor entry to an iPhone, however, Apple has always denied doing this stating that it may lead to unauthorized access. The company takes pride by stating that it sells hardware and software, not users’ data and wants to highlight the same among the global tech media present at the CES this year.



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