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Xiaomi promises to remove some ads from MIUI, Lists new features

05 April 2019 3

Xiaomi has repeatedly said that it is an Internet company which makes money by showing advertisements on its smartphones. The company sells hardware at a wafer-thin margin and hence advertisements are a major share of its revenue. Though, the company was accused of being greedy as it started showing ads even in the settings menu. Another issue that users had highlighted was that some of these advertisements were purely obscene and vulgar in nature.

Though Xiaomi’s India head, Manu Kumar Jain, recently did accept that advertisements are a key source of company’s revenue, however, also said that Xioami does not have any control on the type of advertisements shown on the devices and that the company cannot screen the ads. Now, Xiaomi’s CEO Lei Jun has announced that the company will work towards removing vulgar ads to improve customer experience.


The announcement was reiterated by Xiaomi’s Product Director, Wang Teng Thomas on his Weibo account meant that the company is not doing away with all the ads and in fact will only try to control a limited subset of advertisements. The post also stated that the CEO had a discussion with the team of developers and asked them to work on the issue.

The company has also announced that it is working on six different features which it plans to implement in the near future. These features are:

  • Support for WeChat / QQ calls recording.
  • Local recycle bin for SMS, Photos, Documents, and other files that gets deleted automatically after 3 days.
  • Magnifying glass triggered by shortcut key to help users zoom into a picture or text.
  • New Notification box with custom filters and notifications that are not read for 12-hours are added to the notification box storage. It will not be cleared with on-click cleaning. Users can browse and find them and clear later.
  • Ultimate Power Saving mode to let users only use SMS and Phone.
  • Curriculum viewing and alerting in a calendar for a schedule of different events in a day.

These features have been demanded by the users through a vote-in system, hence the company has prioritized the development, and since these are primarily targeted Chinese users, they may not be rolled out for global users. We will have to wait for further clarification if these features will be rolled out in MIUI 10 or will they be a part of MIUI 11.


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Xiaomi promises to remove some ads from MIUI, Lists new features
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