21 May 2019
Xiaomi has retained its top spot in the Indian smartphone market, due to the launch of a number of entry-level handsets. According to IDC, the Redmi 6A has become the top-selling phone in India in Q1 2019 and sold over 3 million units, taking in 9.5% market share.
The top three handsets sold in the country were the Redmi 6A, Redmi Note 6 Pro and the Redmi Y2. The Redmi Note 6 Pro saw sales of 4.8 per cent market share, and 1.23 million units of the Redmi Y2 were sold in the first quarter taking a 3.8 per cent market share.
IDC has stated that seven out of 10 phones on the top-selling list for Q1 2019 are Xiaomi phones. The Redmi 6 Pro is at the 7th spot, the Redmi 6 is at the 8th spot, the Redmi Note 7 is at the 9th spot, and the Redmi Go is at the 10th spot. Overall Xiaomi has shipped over 9.8 million devices in Q1, 2019, which is higher than the 9.1 million devices sold in Q1, 2018.
The Samsung Galaxy M20 and the Samsung Galaxy J2 Core are on the fourth and fifth position on the list. On the sixth position is Vivo V15 Pro. Samsung is in the number 2 spot with a 22.3% market share and shipped 7.2 million units. Samsung overtook Apple in the premium segment to grab the top spot. The South Korean giant saw excellent sales of the Galaxy S10 smartphone.
Overall the smartphone market saw a decline of 6% globally, however, the Indian smartphone market rose 7.1% in Q1, 2019.
Upasana Joshi, Associate Research Manager, Client Devices, IDC India, stated, "Xiaomi has been consistently leading the smartphone market now for 7 consecutive quarters at the back of aggressively priced high spec models along with heavy promotional campaigns. The online channel which now constitutes to 40.2 per cent of the overall smartphone market in 1Q19, has played a pivotal role in raising this bar so high along with Xiaomi's own website (Mi.com) which also contributes largely to its sales volumes. Having said this, within the offline channel too, the brand has been able to establish strong footprints through its Mi Preferred partner program, own Mi stores and the channel ecosystem is upbeat about partnering with Xiaomi."
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