28 February 2018
Fitbit is reportedly considering releasing a smartwatch aimed at kids. The report is coming from Bloomberg citing a few anonymous people familiar with the matter. It mentions that the leading fitness and health wearable maker has been thinking about the idea for quite some time now and is yet to show a green or red signal to the proposal.
The report does not go into much details regarding the proposed Fitbit smartwatch for kids. The whole discussions seem to be only around whether they should go ahead with the idea or not. There are no specific details out yet and as a matter of fact, Fitbit does not even have clue about how this kids-oriented product will differ from the rest of the offerings. It is understood that the smartwatch will surely offer some health and fitness related features/functionality because it is the core of Fitbit's business.
It is speculated that Fitbit's smartwatch for kids might feature games and other fun activities to get the attention of kids and to encourage them to use the product and stay fit. It is expected to allow tracking sugar level of kids and might even act as location tracking device for parents to know where their kids are. But the major issue related to releasing such a product is obviously about the privacy concerns that many parents and advocacy groups have raised. We have already seen Germany banning smartwatches for kids due to privacy concern issues and France announced a ban on usage of smartphones in schools.
The report mentions that the main goal of Fitbit behind releasing a kids smartwatch is to diversify its product offerings. The company is surely a market leader in the health and fitness tracking gadgets space but its market shares have not been performing well for some time. It is hard to say whether Fitbit will actually release such a product but if it does, we will keep you updated.