22 June 2018
Samsung has announced at its Samsung Developer Conference (SDC) 2017 that it’s advancing the leadership in augmented reality (AR) through a partnership with Google to adopt the ARCore, Google’s augmented reality platform. According to Samsung, developers will be able to use the ARCore SDK for building up AR apps for the Galaxy S8, S8+, and Galaxy Note 8.
Google ARCore comes as a competitor to Apple ARKit for building up AR apps. Such wealthy adoption of ARCore will lead to the expansion of Google’s platform at a larger scale compared to Apple’s ARKit, which is limited to the iOS system only.
This strategic partnership with Google offers new business opportunities for developers and a new platform for creating immersive new experiences for consumers.
This partnership of Samsung will, of course, bring support for the smartphones coming in the near future. Google ARCore will attract more smartphones manufacturing companies and help them in taking take their smartphones into the world of AR. This will ultimately strengthen Google’s plans and help in building a strong foundation for the company in this area.
Google ARCore advances the capabilities of what can be found in the Tango platform. The latter offers limited roles for experiencing the AR content; it requires specialized hardware and runs as a separate effort, only available on select few models, such as Lenovo Phab 2 Pro and the Asus Zenfone A5.