12 December 2018
Samsung announced its Galaxy S9 flagship at the MWC 2018, which improved upon last year's S8 with respect to features and design. But we didn't see a major update to the Bixby personal assistant. However, Samsung's Mobile chief, DJ Koh released a statement at the MWC press conference, saying that a major update to Bixby, namely Bixby 2.0, will be coming to the company's next flagship - the Galaxy Note 9.
"For Bixby 1.0, we focused on a fast rollout to the market. Expanding the ecosystem was difficult. So Bixby 2.0 will strengthen this aspect and we are working intensely," said DJ Koh. "In December last year, we began taking applications for the public beta version. So far over 800 companies have applied and are testing it."
"At this speed, I think we will be able to unveil Bixby 2.0 when we launch the Galaxy Note 9," he further added.
Currently, Bixby is mostly limited to one type of device. But the company wants Bixby 2.0 to have an upgraded speech recognition and support more devices, such as speakers, TVs and so on. Furthermore, Samsung wants Bixby to be ubiquitous - supporting multiple devices of the same type and be able to recognize individual voices.
"Bixby won't be tied to a specific device. The ultimate goal is to make it ubiquitous."
The Galaxy Note 9 is expected to be announced at the beginning of Fall 2018