19 December 2018
Samsung has filed for a new tagline trademark at the European Union Intellectual Property Office (EUIPO) office yesterday. The tagline in question is "The Future Unfolds" which suggests that it could be for the much-rumored and much-awaited foldable smartphone from the company.
As it usually happens with trademark applications, the revealed information is quite scarce and unclear. This new application from Samsung actually spreads across three product categories. These include household appliances like vacuum cleaners, washing machines, and air conditioners; LED display, VR headsets, smartphones, and tablets; and LED lamps, dryers, and hobs.
It means Samsung can choose to use the tagline for any of the products listed above but considering how things have panned out in past few months and the timing of this application, it is quite likely to be for the smartphone. Since it will be one of the world's first (if not the first) foldable smartphones, a tagline like "The Future Unfolds" seems befitting for marketing such a product.
Samsung CEO DJ Koh has already confirmed that a foldable smartphone is indeed under works with possible plans of making an official announcement at company's annual developer conference in November. As for the fully-fledged launch with more details and everything, it is expected to happen sometime in January next year. But do keep in mind, this is a tentative timeline and anything can change anytime depending on how things work out (or not work out) at Samsung.