11 April 2019
Samsung has officially confirmed that it is merging Galaxy J series of smartphones into Galaxy A lineup. This move was under consideration since last year and has now been completed. The confirmation in the form of a promotional video shared by Samsung Malaysia on its official YouTube channel.
The video has aptly been named "Galaxy J is now Galaxy A" which makes it clear that there will not be any new Galaxy J launches anymore. It goes on to show that Samsung has packed Galaxy A smartphones with all the trending and premium features. These include the likes of multiple cameras, Infinity Display (bezel-less display), in-display fingerprint scanner, bigger battery, and better performance. Even the design of these phones looks premium which makes them a head turner.
Samsung has not shared any reasons for the merger move but there are a few speculations. The first one is that the company is looking to consolidate its product offerings. It is a well-known fact that Samsung has a number of phones at almost every price point which makes things confusing for potential buyers. With no Galaxy J series, it is hoping to reduce the clutter and make it easier for buyers to decide which phone is best suited for them. The lineup currently features Galaxy A10, Galaxy A20, Galaxy A30, Galaxy A40, Galaxy A50, and Galaxy A70. It has scheduled an event for April 10th where we are likely to see the Galaxy A90.
Another important reason is that Samsung is facing tough competition from the likes of Xiaomi, Huawei, Honor, Oppo, and Vivo in the budget smartphone segment. The decision to offer only the Galaxy A lineup packed with premium features at a relatively affordable price point can help it get back the attention of buyers. It has already killed online exclusive Galaxy On series and replaced it with recently unveiled Galaxy M lineup.