30 December 2019
Earlier this year, Samsung debuted the Galaxy M-series of smartphones as an online exclusive series. It has released a number of smartphone models in the lineup and all of them have been exclusive to online retail partners. These include Flipkart, Amazon India, and Samsung's own online store. And now, a new Economic Times report has emerged claiming that Galaxy M-series will be sold through offline retailers as well.
The report mentions that the Galaxy M series' expansion to the offline market is because of the demands of offline retailers. They have asked smartphone makers to reduce the number of online specific launches as it affects their sales, especially during the festive season. It is said that online shopping accounts for about 40% of smartphone sales and offline retailers are seeing a 30 to 40% decline in their business during the festive season.
Samsung has reportedly already informed offline retailers about its decision to bring future Galaxy M smartphones to the offline market. The information was shared via WhatsApp groups which mentioned that upcoming models will be made available "at the same time and same price". Moreover, the next Samsung Galaxy M-series smartphone is expected to get official within this month itself but exact details are currently unknown.
It is worth mentioning that Samsung is not the only smartphone brand that has decided to fulfill the demands of offline retailers. Many other players like Xiaomi, Vivo, Oppo, and Realme have also decided to do the same. It means they will also bring their online exclusive models to the offline market.