07 January 2020
Samsung's CES 2020 keynote was focused on TVs as it took the platform to announce smart TVs spread across different categories. It unveiled new 8K QLED TV, MicroLED TVs, and rotating Sero TV but the highlight of the show is the bezel-less 8K TV that has been appearing in reports last week.
The bezel-less Samsung TV (model number Q950TS) looks stunning and will leave you amazed for sure. The display is being referred to as "Infinity Display" as you will see no bezels in the first glimpse. The only bezel that is slightly visible is on the bottom panel but it is only 2.3 millimeters thick results in a 99% screen-to-body ratio. The overall thickness of the TV is only 15 millimeters which makes it one of the slimmest TVs that you can buy.
Samsung has opted for the QLED display panel with 8K resolution and it is the only variant. It supports 8K upscaling powered by on-device artificial intelligence integration. It is compatible with Google Assistant, Amazon Alexa, and Samsung Bixby for digital assistance.
Object Tracking Sound Plus (OTS+) is a feature that tracks the object movement on the TV and makes the sound follow the same which Samsung says results in 5.1 surround sound output. Another interesting feature is Digital Butler that can control all gadgets including the ones that cannot connect to the internet. It will connect with such devices via IR blaster. There are no words on the pricing yet but considering all the features, it will undoubtedly be a luxurious offering.
Samsung further unveiled new modular MicroLED TVs which will join the already available 75 -,88-, 93- and 110-inch display sizes. The newest members of the family have been released in 88-inch and 150-inch display size options. Both of these features almost negligible bezels which Samsung is calling ultra-slim infinity designs. The MicroLED TVs are said to offer "greater depth, better resolution, and higher clarity as well as a peak brightness of 5,000 nits".
Lastly, Samsung announced the global expansion of its rotating TV called The Sero. It is a lifestyle TV that made its debut in South Korea and is now available outside the home market. The unique thing about The Sero is that it can switch between horizontal and vertical orientation depending on the content. The latter orientation is helpful when watching content from smartphone apps like Snapchat, Instagram, and TikTok.
Samsung is targetting millennials and Gen Z consumers with The Sero as these users spend much of their time on apps where you usually find vertical videos. It has said that the TV will be released in several global markets but has not specified which ones yet. Similarly, pricing details are also under wraps for now.