17 January 2020
In the past couple of months, the majority of Samsung rumors are about next-gen foldable smartphone and Galaxy S flagships. Both of these are expected to become official next month and it is time for a new leak. The latest report talks about what both smartphones will actually be called when they will be launched.
SamMobile folks have spotted an AJUNews report, a South Korean publication, that claims that Samsung CEO DJ Koh held a private session with partners and carriers at CES 2020. He talked about the company's future plans including upcoming products. This is where he also revealed names that the next-gen foldable phone will be called Galaxy Bloom. This is completely different from previously rumored and speculated Galaxy Fold 2 naming.
The report mentions that Samsung's primary target audience for Galaxy Bloom includes women in their 20s. It is the reason that the product design is similar to the French cosmetics brand Lancome's compact makeup powder. Samsung is hoping that a familiar design will be appealing to women and they will likely be inclined to buying the phone.
Koh further went on to confirm that the next-gen Galaxy S flagships will indeed be called Galaxy S20. It was originally expected that we will see it being named Galaxy S11 but in the past few weeks, reports about a change of naming scheme started to emerge. Those reports are now appearing to be correct as we will see Galaxy S20, Galaxy S20 Plus, and Galaxy S20 Ultra.
The idea behind changing the names of both smartphones are said to be related to the beginning of a new decade. Samsung is said to be looking at a fresh marketing strategy for the new decade that started with the start of 2020. Nevertheless, we are likely to see Samsung address the name change decision at the launch event next month.