16 May 2017
IFA Executive director, Jens Heithecker stated during a recent conference that the IFA 2017 event will be the ideal place for Samsung to launch the Galaxy Note 8. The IFA 2017 event which is held in September every year will be the ideal launch pad for the Note 8, as it would help the company in competing with the 10th Anniversary iPhone which is also rumored to launch in the fall.
Samsung had launched the Galaxy Note series at a pre-IFA event from 2011 to 2014, however, the company started to launched the Note devices in 2015 and 2016 in August before the IFA tech trade show in order to get a jump on Apple which launches its flagship devices in September.
After Samsung’s disastrous Galaxy Note 7, Jens Heithecker says that Samsung should return to the IFA event in order to get a bigger launchpad for its Note 8 smartphone. Analysts predict that the new Samsung Note 8 will have dual rear cameras, which may be better than the iPhone 7 Plus.
"My personal perspective is that IFA would be the better place (to unveil the new Note smartphone). The big advantage is that we have a lot of media and journalists from all around the world in Berlin. It is not possible to bring them all together in other cities wherever it is, in August. That's our offer. Samsung will have the biggest presentation as well this year as far as we know, and we are very happy to have Korean industries such as Samsung, LG and other companies in our show," he said at an IFA press conference.