25 February 2020
Netflix has confirmed that it testing long-term subscription plans in India. These plans will help users pay for a certain number of fixed at the same time instead of renewing their subscriptions each month. It will further allow them to save money as these subscriptions have been priced at a reduced rate to entice users.
The team is currently testing with three subscription plans available for three months, six months, and a full year. It goes without saying that longer the plan, higher the savings. The 3-month plan is priced at Rs. 1,919 (20% off), 6-month is priced at Rs. 3,359 (30% off), and the full-year plan is priced at Rs. 4,799 (50% off). One does need rocket science to know that Netflix wants its users to go for the annual plan.
It is worth noting that these savings are in comparison to the Netflix Premium plan available for Rs. 799 per month. It is the most expensive Netflix monthly plan that offers Ultra HD content and the ability to stream or download content on up to four devices simultaneously. It is currently unknown whether we will see such long-term subscriptions for other monthly tiers as well.
Since these plans are part of the testing phase, they are available only for select lucky users. Netflix says it will expand them to everyone only after receiving positive feedback from testers. It should be noted that Netflix also launched a mobile-only plan priced at Rs. 199 per month last year with the same goal of attracting users with cheaper plans. The reason behind these moves is the tough competition it is facing from other players in the Indian market. Some of these are Hotstar, Sony LIV, Amazon Prime Video, ZEE5, and ALT Balaji that already offer bundle plans at a cheaper price than what they charge for monthly renewals.