14 April 2020
It is about to be a decade since Instagram made its debut on app stores. It has evolved significantly in all these years including transforming from a simple photo-sharing platform into one of the biggest social media platforms. Despite all these changes and new features, Instagram is still missing an official iPad app. We now have a response to the situation from none other than the CEO of the company.
Adam Mosseri, CEO of Instagram, has shared that the reason for no iPad app is that they "only have so many people, and lots to do". It simply means that their team does not have enough people that they can commit to developing a dedicated app for iPads. The existing staff is too much busy working on the existing app, fix bugs, improve performance, and add other new features that are top on the priority list.
He also said Instagram “would like to build an iPad app.”— Chris Welch (@chriswelch) February 15, 2020
“But we only have so many people, and lots to do, and it hasn’t bubbled up as the next best thing to do yet.”
The iPad is 10 years old. Maybe by the time it’s 20, then?
The statement is an indirect way of saying that releasing an iPad app is not exactly on Instagram's priority list of things to do. This is similar to what it said at the time of rollout of Direct Messaging on the web. It was asked why it was releasing DM on the web ahead of an iPad app. It replied that the former was more important as it helps users stay connected with their loved ones.
It seems like we will have to wait indefinitely for the Instagram iPad app. If the team has a sudden change of heart and changes its plans about the release, we will make sure to keep you in the loop.