29 January 2020
Apple has officially confirmed that it will open its own online store in India within this year and a physical retail store in 2021. The announcement was made by Tim Cook, CEO of Apple, at an annual shareholders meeting. He added that the company does not want to rely on third-party sellers for selling its products in India.
It is worth noting that ever since Apple entered the Indian market, all of its products have been sold through third parties that include offline as well as online partners. Cook has now made it clear that they do not "want somebody else to run the brand for us" and they want complete control in their own hands.
A previous report claimed that the online Apple store will go live sometime in the third quarter. It means we can expect it to be ready for transactions between July and September 2020. As of now, Apple India's website only lists products available in the country and redirects users to third-party sellers to make purchases. With an online store, buyers will be able to purchase products directly from the official website.
As for the physical retail store, Apple is set to open it in Mumbai. This store will be in line with other Apple Stores throughout the globe which means users will get a similar experience. They will get to experience products personally so that they can make a well-informed decision. They will also be able to get the customer and after-sales support for products they already own.