21 February 2020
Lava, an Indian mobile phone brand, has announced its own mobile payment solution called Lava Pay. It is a peer-to-peer payment service but what sets it apart from other players is that it is claimed to work without an internet connection. This is the reason that it is mainly aimed at feature phone users who can't access other payment apps and services available out there.
Lava Pay is further claimed to be supported by the highest security standards so that users do not have to worry about their money getting stolen. The app will come pre-installed on all upcoming Lava feature phones. If you are an existing Lava phone user, you can get the app installed by visiting any of the company's service centers.
The procedure for using the app to send or receive payments is fairly simple. A sender will need to enter the recipient's number and the amount that a user wants to transfer. It should be noted that the whole transaction is still connected to UPI which means users will need to have a UPI ID. Since it is not possible to create a new UPI ID using feature phones, Lava has suggested users visit their bank branches for the same.
The core idea behind releasing Lava Pay is said to expand the reach of mobile-based payment transfer technology. Smartphone users have been using their phones to send and receive money for quite a long time. Lava Pay is hoping to do the same for feature phone users around the country. While the service sounds promising on paper, we will have to wait for real-world usage to see how it will work.