16 July 2020
The global Coronavirus epidemic has affected all sorts of businesses in one way or another and the mobile market is no different. It started with the cancelation of physical launch events which were either postponed, moved to an online-only conference or completely scrapped altogether. Now, a new Counterpoint Research report has talked about Coronavirus' effect on smartphone sales around the world.
The report mentions that the global smartphone market saw a dip of 14% in smartphone sales in February 2020. It is the time when the Coronavirus outbreak was spreading in China as well as across different other countries. Apple is said to have sold only 500,000 units in mainland China as it decided to shut down Apple stores to reduce mass gatherings.
It does not offer data for each OEM but says that a 38% drop was registered in China when compared to sales in February last year. The good thing is that the Chinese smartphone market is said to be showing signs of recovery. This should result in at least some growth in sales if not a significant improvement. The expectation is based on the fact that many stores have started to re-open in the country.
Jean Park, a Senior Analyst at Counterpoint, has said South Korea is another market that is improving but did not offer any numbers or data. He further added that "the worst is yet to come" for other parts of the world as they are seeing more and more cases of Coronavirus.