13 April 2020
LG has offered an official statement on the reports claiming that the company is planning to kill the G-series of premium smartphones. The claim was originally reported by a South Korean publication Naver and was later picked by other mainstream global media outlets. However, the statement is neither a confirmation nor denial of all those reports.
Here is what LG has to say,
"For eight generations, the LG G Series has introduced bleeding-edge technology to consumers around the world. From super wide-angle cameras to flexible displays to high-fidelity audio and the Quad DAC to 1440p displays, the G Series has consistently been at the forefront of smartphone innovation since 2012. We look forward to sharing more details soon."
The statement only confirms that LG is surely cooking up something regarding the G-series. It is quite possible that the team has multiple options on the table and is currently considering all of the team to figure out the best way forward. Since the statement mentions only "soon" and no specific timeline, we will have to wait for the time being.
As for the original report, it claimed that LG was working on a new way of branding to replace the currently available G-series. It added that future smartphones will be released under new names with each name “focused on each model’s design or special feature". It said that the new branding will come into effect with the next launch i.e. an upper mid-range smartphone with 5G capabilities.
It is said to be the same smartphone that would have released as the LG G9 ThinQ otherwise. The choice of processor is reported to be Qualcomm Snapdragon 765G which is a mid-range 5G processor. This is what is known about the LG G-series at this moment but we will keep you updated as more details will surface.