14 April 2020
Quibi, the short-form video streaming service for mobile has now gone official and is available across countries for the consumers. The streaming service joins thousands of video-streaming services available on the market with its aim to offer short-form 10-minute videos called “quick bites” to the users. The service particularly targets the younger demographic with its pool of content.
Quibi released its mobile-only streaming service right in the middle of the COVID-19 pandemic and this raises a few concerns if the company has taken the right decision. We all are almost stagnant and locked down at home, but Quibi is moving forward, and well, why not, after all, it’s a streaming service that will help you to binge-watch sitting just on your couch. As Quibi chief technology officer, Rob Post also said that the new service is still relevant in a pandemic obsessed world.
Also, according to Creative Strategies analyst Carolina Milanesi, the pandemic is “a plus and a minus” for Quibi. "The plus is that we are all streaming and binging as much content as we can possibly get, so having more choice is not a bad thing.” Also, "the negative side is the whole snacking while you are on the go -- watching a quick video while commuting or waiting in line -- is not something we are doing anymore."
Quibi has all sorts of genres under its club, it lets you watch drama, comedy, and other entertainment. Quibi offers a 90-day free trial after which it will cost you. Quibi claims its mobile-only streaming service offers movie-quality shows that are designed specifically for the phones. Users will watch new episodes every day so the service remains fresh.
It is uncertain if Quibi has landed during a bad timing. But the limited-time free access for the first 90 days may gain some traction. The offer is valid if you sign up by April 30 and after the 90-day free trial, the plans will start from $4.99 with ads or $7.99 per month without ads.
Quibi is launching with nearly 50 shows on today, April 6. The initial lineup includes “Chrissy’s Court, “Shape of Pasta,” “Most Dangerous Game” and “Survive” (a scripted plane crash drama starring Sophie Turner). All the episodes are less than 10 minutes in length. Quibi says it will be delivering more than 25 new episodes every day.