14 May 2020
Amazon has finally launched its long-planned online food-delivery service called Amazon Food in India. The company has unveiled its app at the time when the two existing players of the market – Zomato and Swiggy are facing difficulties in keeping up their business in the country due to the COVID-19 pandemic.
Touting Amazon Food to be a “free and contactless delivery” service with “hygiene certified restaurants,” Amazon is luring customers to order food online and stay home safe. Apparently, this is the apt time for Amazon to penetrate the market and pitch people that this is the time to place order amid the nationwide stay-at-home order.
The service has initially been unveiled in select parts of Bengaluru. The service was meant to launch in the country last year but somehow it just got delayed. In September last year, it came to notice that Amazon is luring restaurants in Bengaluru with attractive commissions. It reportedly made an approach to restaurants and eateries in Bengaluru to sign up on its platform.
As of now, the service is live in parts Bellandur, Haralur, Marathalli, and Whitefield. “This network will expand to a few cities, with higher density in a few weeks,” said a person directly aware of the matter.
Amazon Food is currently listed as a service on the home page of Amazon’s app.
An Amazon spokesperson has reportedly said,
We are launching Amazon Food in select Bangalore pin codes allowing customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar. We are adhering to the highest standards of safety to ensure our customers remain safe while having a delightful experience.
Swiggy and Zomato are reportedly losing more than $15 million each month due to the situation we all are living in. Both the companies have laid off dozens of employees in order to survive the coronavirus crisis. How Amazon will move forward from here is something we are interested in.
Meanwhile, Zomato and Swiggy have started delivering alcohol in some cities of India starting from Thursday, according to Reuters.
Limiting the availability of the service will tell Amazon how the newly-launched food service is working and if it is the right time to expand further. This may take some time but Amazon has entered the online food-ordering space and it is here to stay to give a tough competition to the existing players of the country.
What are your thoughts on Amazon starting its food service now? Let us know in the comments section below.