12 August 2020
Last night, Twitter announced that its own version of Stories i..e Fleets are now available in India. This new format of sharing thoughts on the platform debuted earlier this year in Brazil. It is an under-testing format for Twitter and India happens to be the next market where it wants to test before going for a wider rollout.
Twitter Fleets are exactly like Instagram Stories in terms of their functioning as well as the way they appear on the profile. These are essentially tweets including photos, videos, and GIFs but the ones which stay separated from your "Tweets" profile. Anything shared on Fleets gets auto-deleted after 24 hours. These also do not support replying, retweeting, and like which is the case with traditional tweets.
However, people can choose to reply to Fleets by sending a DM which is available as a quick option. They can also share reaction emojis but both these methods will be private between the Fleet creator and the person replying to it. To check if you have got Fleets, simply launch the Twitter app and look for a row of profile icons at the top.
If you want to check Fleets shared by a particular user, you will need to visit his/her profile and look for a Blue-colored ring around their profile photo. The ring represents that the user has shared a Fleet which can be seen by tapping on the profile photo. Again, this is similar to how Instagram shows if a user has posted something on Stories.
Testing, testing…— Twitter India (@TwitterIndia) June 9, 2020
We’re testing a way for you to think out loud without the Likes, Retweets, or replies, called Fleets! Best part? They disappear after 24 hours. pic.twitter.com/r14VWUoF6p
Manish Maheshwari, MD at Twitter India said,
“India is important for Twitter since it is one of our largest and fastest-growing audience markets globally. We are excited to bring the Fleets experiment to India and make it one of the first three countries in the world to experience this new product.From the test in India, we’ll learn how adding a new mode of conversation changes the way Indians engage on Twitter. It’ll also be interesting to see if it further amplifies the diversity of usage by allowing people to share what they’re thinking in a way that is light-touch and light-hearted."