26 June 2020
Google's Pixel lineup of smartphones has been well-received by tech enthusiasts and critics but when it comes to actual sales figures, it has not managed to reach impressive numbers but that changes now. A well-known market research firm IDC has claimed that Pixel shipments surpassed OnePlus in 2019.
Francisco Jeronimo, Associate VP for Devices EMEA at IDC, tweeted that Google managed to ship 7.2 million units of Pixel lineup in 2019. It is said to be the "highest volume ever" for Pixels which resulted in an impressive 52% year-on-year growth. He added that the phones performed significantly well in Japan, the United States, and Western Europe.
The most interesting bit of information is that the Pixel lineup is said to have crossed OnePlus shipments. He did not offer any specific numbers for comparisons but this is undoubtedly a big deal for Google. OnePlus is a well-known brand in the affordable flagship segment around the globe. Its smartphones are known for selling in big numbers and that too soon after the launch.
. @Google continues to expand the #Pixel portfolio and sales are growing. In 2019 shipments grew 52% YoY to reach the highest volume ever, with strong performances in the USA, Western Europe and Japan. It now ships more units than @oneplus but it is still far from reaching Top10 pic.twitter.com/qY66isF9vN— Francisco Jeronimo (@fjeronimo) June 9, 2020
The only additional detail that Jeronimo mentions is that Pixel is still quite far from breaking into the top 10. It seems like Pixel 3a and Pixel 4 sales have played a significant role in boosting overall shipments. Both the models performed below par in their respective first quarters but their subsequent quarters have been a part of 2019. Additionally, Google's decision to expand to three new markets is another reason for the growth in sales figures.