03 July 2020
YouTube is said to be working on a TikTok competitor and this is not the first time we are learning about its plans. A report that came from The Information back in April stated the same and even claimed the name of this new feature could be “Shorts.” Well, now what has surfaced can be taken as proof that YouTube has even started testing this feature.
On Google support page, it is updated that YouTube is testing out a new feature that will allow creators to easily record multiple clips of 15 seconds using their mobile phones. This makes it apparent what YouTube is aiming to bring here. Availability of feature onboard that would let you record 15 seconds videos and share with the followers simply depicts YouTube is aiming at bringing TikTok competitor. This also makes it clear that currently, YouTube is not planning of creating a standalone app, and rather it is bringing a built-in feature on its most popular video streaming service.
YouTube calls it multi-segment videos where the creators can create short clips until they are done capturing footage of up to a maximum length of 15 seconds.
Tap or hold the record button to record your first clip, then tap again or release the button to stop recording that clip. Repeat these steps until you’re done capturing footage up to a maximum length of 15 seconds.
The support page also mentions that if one wishes to upload a longer video then they would need to do so by uploading from their phone’s gallery instead of recording through the app. YouTube is currently testing this feature with a small group of users on Android and iOS.
YouTube is not the only one that is doing efforts to take on TikTok. Other major platforms like Facebook are also aiming to get a chunk of the market of short video apps with its recently launched app called Lasso. It is yet to be seen how this competition will grow from here between some existing and emerging short video apps.